No, it does not work exactly like in the videos, but it does work very well. I just cleaned my over 10 years old Weber with it. I had never scrubbed this grill before, just ran a wire brush up and down on it. Considering this grill had over 10 years of burned on crud on it, the Giddy Up worked great. So well that I just ordered another one and a spare brush from Customer Service.
Maybe if I had started cleaning a new grill with this brush it would still look like new, 10 years later.